Digital Out-of-Home advertising is crucial for businesses
Promote your small business locally
Small business thrives on great community connect.Building a strong, loyal customer base is important for survival. By participating in local events, sponsoring community initiatives, or collaborating with neighboring businesses, a small business can establish meaningful connections that encourage repeat business and word-of-mouth referrals. Various methods exist for small business promotion and one highly effective method is place-based billboards.
Out of Home Ad Spend Sees Highest Ever First Quarter Volume, Up 6.8% in Q1 2024
Out of home (OOH) advertising revenue increased 6.8% in the first quarter of 2024 compared to the previous year, accounting for $1.94 billion, based on figures released today by the Out of Home Advertising Association of America (OAAA), building on the medium’s growth trajectory and increased revenue seen in 2023
DOOH ads drive action from 76% of people who view them
76% of recent digital out-of-home (DOOH) viewers took action after seeing an ad, such as watching a video (38%), visiting a restaurant (36%), purchasing in-store (30%), word-of-mouth conversations (30%), and visiting a store (29%), according to a study from the OAAA and The Harris Poll.