We have plans for 30-second runs ("play") spread across the day.
Your ad is displayed for 30 seconds during a single play. Multiple plays are spread across the day based on timeslot availability.We schedule plays in 15-min time windows ("slots"). So if your play is scheduled at 11:00 am on a day, then your ad will be shown for 10 times between 11:00 am - 11:15 am. Therefore, in each slot you get 10 plays.
Based on your requirement and subject to availability and feasibility (on our sole discretion) multiple plays may be split between one or more billboards. Additionally, based on agreement, some plays are scheduled during those timeframes that have high footfalls. Our system continue to book plays automatically until agreed number of plays are successfully displayed. We use automatic proof-of-display method (our ad player sends a signal back to our servers that it has successfully sent the ad graphic to the display screen).There is no manual verification of successful display.
NOTE: Over 50% relative occupancy for a given day of week, for given hour, is considered high footfall