Promoting your small business in local community

Small businesses can promote themselves through various methods, combining traditional and digital strategies. Local advertising, word-of-mouth, and community events help build strong local connections. Digital marketing techniques, such as social media marketing, search engine optimization (SEO), and email campaigns, allow businesses to engage a broader audience. Content marketing, including blogs, videos, and customer testimonials, builds authority and trust. Offering promotions, loyalty programs, and referral incentives encourages customer retention. Paid advertising, like Google Ads and social media ads, can expand reach with a flexible budget. A mix of these strategies helps small businesses increase visibility and drive growth.

Each method has its strengths. When used in the right context, there is high probability of attracting leads.

Features	Femtoplay Digital Billboards	Social Media	TV/Radio/Newspaper
Impact	Place-based, right next to audience. High retention	Needs viral content for retention. Hard to know	Depends on ad quality.
Booking experience	Self-serve	Self-serve or agency assisted	Ad agency involvement required
Reach	Highly localized. Community based	High reach. Spray-and-pray	High reach. Spray-and-pray
Change midway	Easy	Difficult	Unlikely
Dynamic content. (e.g. show new rates daily)	Possible	Difficult	Unlikely
Ad format	JPEG,PNG,GIF(limited frames)	JPEG,PNG,GIF,Video	Static image and text
Lead time	Low	Low	Highest
Price	Low	Lowest	Highest
Setup method	Upload via mobile app	Desktop based website preferred	Talk to the agency

The table above provides a good view of each of the methods available. You might ask a question, when do I use Femtoplay digital billboards? Here is when:

• Need to target residents locally. People who stay within 20 miles of your business.
• Want to proactively engage. Reach out to your audience rather than they searching you.
• Your services are local and personal touch matters.
• Ease of use, no-frills promotions.
• No technical know-how required.
• Small promotion budget.