Everything Femtoplay does, in detail.
Six capabilities. Each one solves a problem outdoor advertising has had for twenty years.
No-friction switching
Keep every ad you've ever made. Femtoplay drops into your existing pipeline — it doesn't replace it.
- Upload GIF, JPG, WEBP, or PNG — same files you already ship to operators
- No reformatting, no aspect-ratio rebuilds, no creative agency round-trip
- Run Femtoplay alongside your current scheduling tool until you're ready to consolidate
Slots and loops, your way
Two knobs control your billboard's rhythm: how long one ad plays (the slot), and how often the whole rotation comes back (the loop). Pick the combination that fits your campaign.
- Play length per slot: choose 10 seconds, 30 seconds, 15 minutes, or 1 hour — one length per slot, not mixed inside it
- Loop pattern: a flat 60-second loop, or a mixed loop combining 90s, 180s, 300s, and 15-min slots
- Match short flash spots to a 60-second loop. Match a feature ad to a 15-minute slot in a mixed loop. Whatever fits the screen and the moment.
- Switch the rhythm between dayparts — tight 60s loops at rush hour, longer mixed loops at night
Multiple variations in one slot
One booking, many creatives. Femtoplay rotates variants intelligently inside the slot you've paid for.
- Run up to five creatives per slot, automatically rotated
- Variants triggered by weather, time of day, dwell density, or your own signals
- Live winner-picking on engagement — no manual A/B harness required
Real-time context-based advertising
Your ad responds to the world in front of the screen. Without a campaign manager doing anything.
- Weather, traffic, events, and footfall feed the creative selector live
- Switch ads when it starts raining, when the train arrives, when the match ends
- Connect your own first-party signals over a simple webhook
Real-time impact analytics
Impressions and dwell time stream in as the spot is playing — not in a deck next Tuesday.
- Live impressions, dwell time, and audience composition per screen
- Per-creative breakdown so you know which variant is actually working
- Export to your BI stack or watch the dashboard in real time
Priced by the hour, booked from a phone
Forget weeks-long contracts and bundled inventory. Open the Femtoplay app, pick a screen, pay for the slot you want.
- Mobile booking from $5 for a 15-minute slot in the USA (₹50 in India)
- Mobile bookings come in 15-minute blocks — stack multiples for longer plays
- Hourly inventory across every screen on the network — no minimums, no bundles
- Pause or extend in one tap — billing follows automatically
- Media owners set hourly rates from the host portal at host.femtoplay.com
Built for advertisers and media owners.
Same network, two doors. Advertisers book from the mobile app. Media owners run their fleet from the host portal.
Advertisers — mobile app
Browse screens, upload a creative, pick a slot, pay. The whole campaign lives in your pocket. Available on iOS and Android.
Get the appMedia owners — host portal
List your billboards, set hourly rates, approve creatives, and monitor screen health. Sign in at host.femtoplay.com.
Open host portal ↗See it on one of your screens.
We'll run a free pilot on a single billboard with your existing creative.